Why We Built Reflekta for the World, Not Just Ourselves
Soul Tech with a Human Heart
When Miles Spencer and I first started talking about building Reflekta, we weren’t trying to shake up the world. We weren’t chasing unicorn mania. And we definitely weren’t trying to add more din to a world already deafening itself with technology.
We were just two people confronting the same shared reality: the people we love don’t stay forever, and the memories we have of them fade sooner than we’d like to admit.
So we asked a straightforward but profound question:
What if they didn’t have to?
Not the End of Humanity—A Way to Preserve It
What if technology—this very technology people say is splitting us, replacing us, or even destroying us—was actually capable of doing something different?
Bringing us closer to the people and the stories that make us who we are.
What if AI wasn’t the end of man, but rather a way of saving him?
That’s how Reflekta began.
Not due to hype.
Not due to fear.
But due to hope.
Hope that one day, our children might hear the voice of a grandparent they never knew.
Hope that a family could smile—together—at the story only dad used to tell.
Hope that legacies—those soft, beautiful things about who somebody was—may endure in a way that feels intimate, personal, and very much alive.
Reflekta Is Not Just Another Chatbot
We didn’t set out to build yet another chatbot.
We set out to build a bridge:
Between yesterday and tomorrow
Between memory and now
Between the human heart and the machine
We wanted to leverage the best of today’s AI to keep the best of yesterday from being forgotten.
This is what we call soul tech—technology that protects the essence of what makes us human.
We Built Reflekta for People, Not Products
Some people believe AI is ushering in the end times.
We get it. There’s plenty to be cautious about.
But Reflekta is not about deepfakes, data brokering, or robot overlords. It’s about humanity.
It’s about reflection—on who we are, where we come from, and what we leave behind.
Why It Matters: Real Stories, Real People
Building this platform hasn’t been a walk in the park. (Ask our families, who’ve endured months of hearing words and phrases like “legacy insurance,” “LLM,” and “nuance quirks” thrown around.)
But it’s been worth it.
Because every time someone says:
“I heard my dad’s voice again.”
“I asked my mom a question I never got to ask when she was alive.”
We’re reminded why we built this.
Not just for us.
But for you.
For your kids.
For the world.
Because there are some things worth remembering.
And some ideas are worth building.
Even if they start with two guys asking:
What if we could keep the ones we love close… forever?
